Choosing the right product to promote is the key to affiliate marketing success.  There are millions of internet-marketing products out there, but only a few can make you money.  Some products are terrible and don’t work right at all.  Another product might be very good, but its landing page is bad so visitors are scared away.  To succeed with affiliate marketing, you need to find a product that’s proven to sell well.  Why promote something that nobody wants to buy?

To find that right product to promote, we’re going to use the Clickbank affiliate network.  While there are many good affiliate networks out there, Clickbank is one of the best for those starting out.  They have a large selection of digital products to sell, they always send your checks on time, and it is easy to get accepted into the network.  Unlike other affiliate networks that require you to apply to promote a certain offer, Clickbank lets you promote every offer on their network immediately.

The first thing to do when choosing a product to promote, is to decide a niche.  The best way to do this is to brainstorm and write down 5-10 topics you think you would enjoy researching about.  When creating your site around a product, you will be doing a lot of research and writing about it, so make sure the topics are something you can have fun with.

Once you have everything written down, visit the Marketplace section in your Clickbank account.  Clickbank has its products separated into categories, so pick an appropriate category and perform a search for each of your topics.  In the search results, you will see a list of products that Clickbank sells that best match your search term.  Below each product description, you will see a list of different metrics.  

The most important thing to look at, is the gravity.  Gravity basically tells you how many affiliates have made sales with this product recently. If a lot of people are making sales with this product then you should have no problems promoting this product as well.  As a rule of thumb, try and pick a product with a gravity score over 50.  The other thing to look at is the dollars per sale.  If you are going to use PPC marketing to promote your product, then pick a payout greater than $30 per sale.  This allows you to cover your advertising expenses and still make a decent profit.

Using the two metrics mentioned above, write down a list of products that satisfy these criteria.  Now pick the product that you would be most interested in researching about and promoting.  You already know that other affiliates are doing well with these products, so the key here is picking the product that will keep your interest so you can promote it successfully.  This is the first step towards making money online.  The next step is to join a program like PPC Coach and learn from some affiliate marketing gurus on how to setup your sites and promote them effectively.

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